Benefits of user-generated content for social media growth
User-Generated Content for Social Media Growth Strategies
In today’s digital world, there is no denying that social media is an investment that every business needs. Brands big and small are utilising platforms to connect and engage with their audience and grow beyond their local footprint.
In this blog, we’re going to explore the narrative around UGC – user-generated content, understanding how it can revolutionise the way we interact and engage with our audiences on social media, and why it’s a tool that is an investment worth making.
What Is User-Generated Content?
User-generated content refers to the content that’s created by individuals, rather than brands. This includes everything from photos, videos to tweets – essentially, any content that’s created by a user having an experience with a brand, and shared publicly, is user-generated content.
What Are Some Examples Of User-Generated Content?
User-generated content can look like:
- A tagged photo or video with a brand or brand-specific hashtag.
- A review online about a product or service.
- A written post, thread or tweet about a brand’s offerings
What Is The Difference Between User-Generated Content And Traditional Content?
Traditional brand advertisements are curated and created by the brands themselves – whereas user-generated content is quite the opposite. Any UGC is created by the user and is raw, authentic and showcases an organic perspective with no brand involvement, which creates a different narrative from the usual polished content brands put out.
What Are The Advantages Of User-Generated Content?
There are significant advantages of user-generated content that allow brands to publish content without additional work, or budget. Our favourite user-generated content benefits are:
1. UGC Creates Authenticity And Trustworthiness
Users these days are smart, knowledgeable and are looking for content that engages them deeper than surface-level. An advantage of user-generated content is that consumers can build trust with the brand because they see others authentically sharing their experience with the brand’s product and/or service.
2. It’s Cost-Efficient
Not only does UGC resonate with consumers, but it also is affordable! Without a hefty price-tag associated with influencers or content production, user-generated content is a goldmine of opportunity that is effective and invaluable.
3. Provides A Diverse Content Stream
Having multiple perspectives across a brand’s platform is unique, and offers consumers a range of diverse content, creating a rich tapestry of information that keeps audiences engaged and intrigued.
4. Engagement Increases
UGC resonates with audiences – in many situations, user-generated content often outperforms brand-generated content, because of the authenticity and trust it builds, resulting in better engagement across metrics.
5. UGC Helps To Enhances Brand Loyalty
When user-generated content is shared, it sends a message that the brand itself nurtures and values its community. This simple act can elevate customer relationships and foster brand loyalty.
What Are The Benefits Of User-Generated Content For Social Media Growth Strategies?
There are significant benefits to user-generated content that can improve a brand’s performance across social media platforms. When looking to incorporate social media growth strategies, user-generated content can help brands achieve the following:
1. Amplified Reach
Every piece of reshared user-generated content serves as an introduction to the brand – and a potential new customer or follower. With UGC, brands can expect to boost their reach to places paid advertising can’t reach.
2. Higher Conversion Rates
Reviews and testimonials can be the pivotal point between a customer just browsing, and a customer buying. People trust people – and trust translates to purchasing decisions.
3. Real-Time Feedback And Insights
When posting UGC, brands can get immediate insights into how the user-generated content benefits their brand. Simply by understanding how consumers engage with the content, and by extension their products after posting UGC, brands can understand their audience more and finesse their messaging and posts.
4. Improved Community Engagement
Brands have the ability of boosting social engagement with UGC; simply by creating a hashtag challenge or photo contest, brands can rally a community and drive active participation, engagement and brand affinity.
In conclusion, user-generated content benefits brands in simple, effective ways. This is the future of brand-customer interactions in the digital sphere and is something all brands who engage in social media growth strategies should be taking advantage of.
Dive into this ever-growing community with REALE. and see how we can help your brand leverage this tool and boost your brand’s social engagement with UGC!
In conclusion, user-generated content benefits brands in simple, effective ways. This is the future of brand-customer interactions in the digital sphere and is something all brands who engage in social media growth strategies should be taking advantage of.
Dive into this ever-growing community with REALE. and see how we can help your brand leverage this tool and boost your brand’s social engagement with UGC!